The Family Behind
The Marshmallow Express
Meet Justine: The Creative Force Behind The Marshmallow Express
Say hello to Justine—a 15-year-old entrepreneur, artist, and flavor innovator who has turned the world of taste and creativity upside down! Justine has always had a passion for creativity—whether in the kitchen, with a paintbrush, or on social media—her boundless imagination shines through in every aspect of our business. As the driving force behind everything we do, Justine’s unstoppable energy and visionary mindset are what make The Marshmallow Express so unique and exciting.
Justine is the genius behind dozens of wild and wonderfully unexpected flavors. Whether it’s something sweet, spicy, or a little bit of both, her unique and exciting flavor concepts push the boundaries of what you expect from a marshmallow. Justine’s flavor creations are anything but ordinary. Every new flavor is an adventure that astonishes and delights our customers. Her fearless approach to flavor creation sets The Marshmallow Express apart. Justine is always pushing the limits, daring to try new things that excite and surprise our taste buds!
Justine’s talents don’t stop at flavor and product creation, she is also the artistic wizard behind all of our artwork. Every design, every piece of visual branding is created by Justine bringing The Marshmallow Express to life. Every detail is infused with her vibrant personality and passion for all things creative!
Justine personally oversees our taste testers, making sure we get feedback and are able to fine-tune every flavor to perfection before offering it to the public. She has a keen eye (and taste buds!) for quality, and her dedication makes sure our products are always top-notch and that every bite is amazing.
With her entrepreneurial spirit, boundless creativity, and unwavering passion, Justine is setting the stage for big things—and you’ll want to be along for the ride! Get ready for more flavors, more art, and more fun, all thanks to Justine—the creative force that continues shaping the future of The Marshmallow Express, one flavor at a time.
About Cynthia: The Backbone of Our Business
Meet Cynthia—mom, manager, and the steady hand behind the scenes that keeps everything running smoothly. As the engine that drives the day-to-day operations of our business, Cynthia is the person who turns ideas into reality, ensuring that everything we do is grounded in quality, strategy, and efficiency.
With a keen eye for research and development, Cynthia plays a crucial role in the creation of our products and flavors. While Justine may be the creative visionary, Cynthia is the one who digs into the details, researching new trends, testing ingredients, and making sure each new idea is practical, sustainable, and ready to be shared with our customers. Together, they make a perfect team—Justine pushing boundaries with her creative genius, and Cynthia grounding the vision with thoughtful planning and development.
In addition to overseeing product creation, Cynthia handles the day-to-day operations of the business. From managing inventory to keeping track of orders, her organizational skills ensure everything stays on track, making sure we’re always ready to deliver fresh, high-quality products to our customers.
Cynthia is also the mastermind behind finding new markets for our products. Whether it’s discovering local farmers’ markets, pop-up events, or retail opportunities, she’s always seeking out the best spots where we can connect with customers and share our creations. Her ability to pinpoint where our products will thrive has been a huge part of our growth and success.
And when it comes to events, Cynthia is the one pulling everything together. From coordinating our presence at festivals and markets to hosting our own gatherings, she makes sure every event is a success. Her attention to detail and ability to manage logistics means that every experience is smooth, fun, and memorable for everyone involved.
Most importantly, Cynthia is Justine’s vision keeper. She supports Justine’s creative direction, helping bring her ideas to life while ensuring that the big picture is always in focus. Cynthia’s guidance and steady leadership allow Justine to focus on what she does best—creating, designing, and innovating.
Together, Justine and Cynthia make an unstoppable team. While Justine brings the bold ideas and creative spark, Cynthia provides the strategy, support, and organization that make those ideas a reality. With her wealth of experience and dedication to the business, Cynthia’s contributions are truly the backbone of everything we do.
About Bill: The Unsung Hero of Our Business
Meet Bill—dad, paperwork guru, and the ultimate roadie! While he may not always be the one you see front and center, Bill is an essential part of our team, making sure everything behind the scenes runs smoothly and efficiently.
From keeping the business legally compliant to overseeing insurance and taxes, he ensures that all the paperwork is in order. His attention to detail and expertise in these areas allows the rest of the team to focus on the fun stuff like creating new products and connecting with our customers.
When it comes to our events and markets, Bill is the person who keeps everything running like clockwork. He’s in charge of all our equipment, ensuring it’s ready and in perfect working order for every event. On event day, Bill is the one loading up the van and making sure we’re fully equipped and ready to go. From the initial setup to the final break-down, Bill is there every step of the way, handling the logistics and doing the heavy lifting, making sure we have what we need to make a great impression.
While Bill may not be the first person you see, his practical skills, steady support, and hard work behind the scenes are vital to making sure everything runs without a hitch, enabling Justine to focus on the creative direction of the business and growing The Marshmallow Express brand, allowing her to get closer to her dreams. From legal to logistics, Bill’s got it covered.
Sydney the Train
Sydney the Train is the heart and soul of The Marshmallow Express. They’re a cheerful, candy-colored locomotive with a big personality and an even bigger mission. Powered by curiosity and marshmallow dreams, Sydney isn’t just about getting from place to place; they’re about taking you on a journey of adventure, discovery, and a little bit of whimsy. Whether they’re rolling through city streets or chugging toward a new destination like Barcelona, Sydney represents freedom, exploration, and the joyful spirit behind every product we sell. All aboard!